BEAUTY | July 1, 2018


There’s something sultry about thick, voluminous hair, but how should we keep our hair both healthy and thick? One natural ingredient can do both.


Wheat is a potent and powerful natural ingredient that can moisturise, strengthen, and add volume as soon as it’s applied, creating maximum thickness.


The first step in growing hair that’s full and thick is maintaining the health of your hair. Natural ingredients are key in gently cleansing and conditioning while targeting specific hair concerns, like how to grow thicker hair.


All of Aveda’s hair thickening products use ingredients from nature to create hair that’s healthy and wholesome. Botanicals, fruits, oils, and extracts strengthen and hydrate, setting a base on which to build thick, expansive hair.


When it comes to thicker hair for women, there’s one ingredient that offers moisture, volume, and strength, but the benefits of wheat stretch far beyond the strands of your hair.


Abundant in antioxidants
Unrefined wheat is rich in antioxidants, which have a range of benefits for your body. Antioxidants help detoxify your liver, which is responsible for ridding your body of harmful toxins. By detoxifying the liver, your body can rid itself of toxins more regularly.


Increased energy with Vitamin B
The Vitamin B found in whole wheat fuels your body with wholesome energy. It also contains complex carbohydrates, which keeps you feeling full and energised for longer.


Full of fibre
Fibre is essential in keeping our bodies functioning properly. The fibre in wheat helps feed the good bacteria in your gut, helping to improve digestion and increase nutrient absorption. Because wheat helps keep your gut healthy, it also helps regularly remove toxins from the body.


A mix of minerals
Wheat contains a beneficial blend of vitamins and minerals that can help improve your overall health. Selenium and zinc help nourish the skin, fight acne, and even prevent sun damage, while Vitamin E and Niacin can help improve your eye health.


Wheat has a long list of benefits for our bodies, but it’s also an ingredient that can improve the health and thickness of our hair.


Perhaps the most crucial benefits that wheat provides our hair is strength and moisture. When hair is weak or dehydrated, it can be prone to breakage, which can make hair look flat and thin. For thick hair to thrive, it must be strong and hydrated. Healthy hair also better absorbs hair thickening treatment, so you can better create a full, fun look.


Wheat can even help protect your hair from environmental aggressors like wind and pollution. Because wheat locks into the surface of your hair, it helps keep your hair healthy from morning to night.


Wheat and wheat protein can be used in a range of hair care products like shampoo and tonics for its wholesome benefits.


Our Thickening Tonic instantly thickens and expands strands with the help of wheat. The formula is also powered by botanicals and is scented with natural aromas like certified organic rosemary, geranium, and cinnamon. The Thickening Tonic is proven to thicken hair instantly with just one use and expands strands from roots to ends for a fuller style.


Our Invati Advanced™ 3-step system can also be beneficial in creating thick and healthy hair, especially for those with thinning hair. The system includes a shampoo, thickening conditioner, and scalp revitaliser that help protect the hair from breakage.


The shampoo gently exfoliates, cleanses, and renews with wintergreen-derived salicylic acid, removing the build-up that can clog pores.


The Thickening Conditioner instantly thickens and delivers weightless conditioning. Naturally derived amino acids mimic hair’s building blocks to help strengthen hair from roots to ends. The thickening properties help keep your hair full all day.


The last step in the Invati Advanced™ range is the Scalp Revitalizer. When applied daily, the invigorating formula penetrates to help support hair’s natural keratin. It instantly thickens to help lift hair at the root, helping to create thicker, fuller hair.


If you have fine or flat hair, you can benefit from volumising as much as thickening. Our Pure Abundance™ Style-Prep is nature’s boost for fine hair. The pre-style treatment infuses hair with all-day weightless volume that feels naturally yours. The weightless conditioners also detangle to help prevent breakage from combing, protecting the health of your hair.


At Aveda, we believe in using wholesome ingredients like wheat to keep your hair healthy and full of life. While our Thickening Tonic instantly expands the strands of your hair using wheat, our Invati Advanced™ targets thin hair with wholesome components like ginseng and certified organic turmeric.


With wheat, you can farewell fine, flat, and thin hair. This natural thickener helps add moisture and strength to every strand of hair, helping it to grow long and strong.