
pure abundance™ volumizing shampoo
Aveda's own pure-fume™ aroma with jasmine, certified organic peppermint, palmarosa, ylang ylang and other pure flower and plant essences.
SAVE $69 WHEN YOU BUY THE LITRE SIZE*

DETAILS
⢠acacia gum helps fill out fine hair
⢠use with pure abundance⢠volumizing clay conditioner
Save money and save plastic when you buy a litre.
⢠Litres cost 43% less per ml*
⢠Litres use up to 28% less plastic*
Please note, litre-sizes are unable to be gift wrapped.
People tested.
*Due to buying one litre bottle versus the equivalent product in standard-size bottle.
USAGE
TIPS
For the most abundant volume:
• Shampoo and condition with pure abundance™. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.
• Style with volumizing tonic™ or phomollient™ styling foam. Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance™ volumizing hair spray.
• Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance™ volumizing hair spray, then finish drying.
• For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance™ volumizing hair spray, then backcomb section again.
INGREDIENTS
RESPONSIBLE PACKAGING
RESPONSIBLE MANUFACTURING
⢠acacia gum helps fill out fine hair
⢠use with pure abundance⢠volumizing clay conditioner
Save money and save plastic when you buy a litre.
⢠Litres cost 43% less per ml*
⢠Litres use up to 28% less plastic*
Please note, litre-sizes are unable to be gift wrapped.
People tested.
*Due to buying one litre bottle versus the equivalent product in standard-size bottle.
TIPS
For the most abundant volume:
• Shampoo and condition with pure abundance™. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.
• Style with volumizing tonic™ or phomollient™ styling foam. Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance™ volumizing hair spray.
• Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance™ volumizing hair spray, then finish drying.
• For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance™ volumizing hair spray, then backcomb section again.
Aveda's own pure-fume™ aroma with jasmine, certified organic peppermint, palmarosa, ylang ylang and other pure flower and plant essences.
SAVE $69 WHEN YOU BUY THE LITRE SIZE*