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BESTSELLERS FOR HAIR, SKIN & BODY

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The best shampoo, conditioner, hair serum and styling products trusted by Aveda Artists and fans like you.

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Frequently Asked Questions

What Are the Best Aveda Products?

Nurture your hair with a selection of Aveda best sellers. Aveda’s nutriplenish is a line of products infused with superfoods like pomegranate oil to deliver nourishing, decadent hydration that lasts. Pomegranate oil is rich in omega-5 to hydrate, nourish and strengthens hair. This collection contains a variety of products, including shampoo, conditioner, treatment, and styling products for a complete routine. You can purchase them separately or in sets. Choose between light and deep moisture formulas for your unique hair type and texture.

For thinning hair, try invati advanced. This three-step system thickens hair instantly and reduces hair loss* to help you keep the hair you have longer with naturally derived ingredients, including certified organic amla, turmeric and ginseng. Help rebuild damaged hair with botanical repair, a bond-building hair care collection that strengthens and repairs hair from the inside out. You can treat your hair to strengthening repair with shampoo, conditioner, hair masques a leave-in treatment and overnight serum.


*Due to breakage from brushing, after using the invati advanced system for 12 weeks.

What Are Essential Haircare Products?

Aveda has hair essentials for healthy-looking hair no matter your hair type. The first step is shampoo and conditioner to cleanse and moisturise; if you need extra moisture and nourishment, a leave-in conditioner may be a helpful addition to your routine, as could a deeply moisturising and hydrating mask.

When selecting styling essentials, fine hair can get a boost from a volumising product like phomollient styling foam. If you have curly or frizzy hair, give your curls some love, define and enhance curls and waves or help tame frizz with be curly curl enhancer. All hair types can benefit from a great hair spray, like air control light hold hair spray or control force firm hold hair spray. The right formulation depends on the amount of hold you need.

If you're unsure where to start, take Aveda’s hair quiz to find the right products for you.

How to Find the Right Haircare Routine?

One way to find the right healthy haircare routine is to take the Aveda hair quiz. It’s a simple but thorough quiz to curate a custom routine based on your hair type, styling preferences and lifestyle. A well-rounded hair care routine starts with a shampoo, conditioner, and weekly hair treatment. Aveda’s hair care products are vegan, naturally derived and inspired by Ayurveda, the ancient healing art of India. The high-performance formulations and unforgettable aromas not only care for your hair, but they also encourage you to connect to your inner self.

Try cherry almond softening shampoo and conditioner for soft, touchable hair, or opt for products from the rosemary mint line to clarify and remove product build-up with an invigorating aroma—perfect for that “squeaky clean” feeling. A weekly hair masque, such as invati advanced intensive hair and scalp masque, can be used to nourish the scalp while thickening, strengthening and hydrating the look of thinning hair.

What Are the Best Aveda Shampoos?

If you’re wondering, “Which Aveda shampoo is best for me?” you’re not alone! Aveda offers a plethora of shampoo formulas for a variety of hair types, from normal hair to dry, damaged hair. If your hair is thin, try invati advanced exfoliating shampoo; this naturally derived shampoo comes in two formulations—a light formula for fine, thinning hair and rich for medium-to-thick, thinning hair.

If your hair is damaged from coloring or styling, you may enjoy botanical repair strengthening shampoo to gently yet luxuriously cleanse. It’s formulated to strengthen and repair hair from the inside out with plant-derived technologies, improving the condition of damaged hair.*

Another option for the best Aveda shampoo is nutriplenish shampoo in either a light or deep formula, which adds superfood-powered hydration to dry hair types. It’s formulated with Aveda’s superfood complex of pomegranate oil, certified organic coconut oil and mango butter deeply restore moisture.

Still unsure of which shampoo is right for you? Take Aveda’s Hair Quiz for a tailored, customised routine you’ll love.

*When used with the botanical repair strengthening conditioner.