TAKE ACTION.
FEEL POWER FULL.
REDUCE HAIR LOSS BY 53%*
invati advanced™
98% naturally derived**
*Reduces hair loss due to breakage from brushing, after using the Invati Advanced™ system for 12 weeks.
**From plants, non-petroleum minerals or water.
invati advanced™
Try NEW invati advanced™ with your next
order of $60 or more.
offer code: TAKEACTION92
GIVE YOUR SELF
SOME LOVE
Free services for hair, skin & spirit at an
Aveda retail store near you. Bookings essential.
Contact your nearest store for details
Style your way to looks you’ll love
using prep, style and finishing products.
Elyse Knowles shows you how!
BEET ORDINARY
BLOW DRYS
NEW speed of light blow dry accelerator
Sugar beet derived lactive acid is one of the key ingredients that helps cut blow dry time.
90% naturally derived** | reduces breakage by 93%*
*Based on a repeat grooming study with a blow dry verses non-conditioning shampoo alone.
**From plants, non-petroleum minerals or water.
WHATS TRENDING ON
BEST SELLERS
Discover the top products our guests can’t live without
ANIMALS AND AVEDA
Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are "people-tested."
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER