Introducing new nutriplenish™ curl gelée

Our ultimate product
for curly hair is here


Introducing new nutriplenish curl gelée

The newest addition to our ultra-hydrating, superfood-infused nutriplenish collection has arrived! Meet nutriplenish curl gelée, our 100% vegan product for curly hair that weightlessly hydrates, defines and elongates waves, curls and coils. Formulated to manage frizz for 24 hours and provide flexible, touchable hold, nutriplenish curl gelée is a curly hair must-have. Below, we’re sharing all the details on our newest nutriplenish styler, plus offering tips on how to integrate it into your hair care routine.



A silicone-free formula, powered by superfoods


When used in hair care, silicones work by coating the hair shaft and blocking out humidity, giving strands a sleeker, smoother look and feel. But waves, curls and coils can get weighed down by these additives, losing their bounce and vibrancy. What’s more, by sealing strands off from humidity, silicones can block the absorption of hydrating hair care ingredients—resulting in dry hair that’s rough to the touch and difficult to manage.


Nutriplenish curl gelée is silicone-free, relying instead on superfood ingredients like organic pomegranate oil—an omega-5-rich oil that deeply hydrates dry hair—to infuse strands with coveted softness and shine. The result is a weightless formula that both nourishes and defines curls, for a crunch-free finish and flexible hold.


A frizzy hair treatment that lasts 24 hours


Frizz can put a damper on even the bounciest of curls and healthiest of coils, which is why nutriplenish curl gelée was specifically formulated to manage frizz for up to 24 hours. Our 100% vegan solution works across the entire curl spectrum—from 2A waves to 4C coils—to provide essential moisture and our ultimate frizz control, leaving hair shiny, manageable and soft.


How to add nutriplenish curl gelée into your hair care routine


For hydrated and defined waves, curls and coils, follow these recommended steps:


1. First shampoo and condition with your preferred nutriplenish formula—light moisture for all textures of fine-to-medium hair, deep moisture for all textures of medium-to-thick hair.


2. Next, apply nutriplenish curl gelée evenly onto wet hair, working product from root to tip. To elongate curls, glide application downward; to define curls, apply using upward, scrunching motions.


3. Finish by air drying, or blow dry with a diffuser for added volume and definition. Once hair is fully dry, shake at the root and scrunch to soften curls.




Ready to embrace hydrated waves, bouncy curls
and glossy coils? Shop nutriplenish curl gelée,
our ultimate curly hair styling solution.