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    Home / shampoo / invati ultra advanced™ exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    invati ultra advanced<span class="trade">&trade;</span> exfoliating shampoo – rich, 1 litre
    20% Off

    invati ultra advanced™ exfoliating shampoo – rich

    … Read More

    Nourishing shampoo gently exfoliates with wintergreen-derived salicylic acid, removing sebum and environmental residues that can clog pores
    *percentage saving based on cost per ml vs the standard size 200ml format

    Free from Sulfates, Silicones, Parabens, Mineral Oils & Synthetic Fragrances.
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    • Temporarily out of stock
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    $60.00 $48.00
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    Make 4 interest free payments of $45.00 fortnightly and receive your order now
    Make 4 interest free payments of $5.00 fortnightly and receive your order now
    Make 4 interest free payments of $12.00 fortnightly and receive your order now

    DETAILS

    20% OFF OUR MOST LOVED PRODUCTS!

    LEARN MORE

    invati ultra advanced™ exfoliating shampoo – rich
    Gently exfoliates and purifies the follicles. For medium to thick thinning hair.

    Key Benefit
    Nourishing shampoo gently exfoliates with wintergreen-derived salicylic acid, removing sebum and environmental residues that can clog pores.

    Free From
    Free from Sulfates, Silicones, Parabens, Mineral Oils & Synthetic Fragrances.

    Suitable for:
    Medium to thick thinning hair types
    Normal to dry scalp types

    DETAILS
    Reduce hair loss by 89%* with our latest advancement for thinning hair: the invati ultra advanced™ 4-step system.

    The first step in your routine is a purifying hair follicle shampoo. Gentle and non-irritating to the scalp, this formula creates a rich, creamy lather for a clean yet nourished feeling. Hair is left shiny. When
    paired with our rich thickening conditioner, the shampoo also helps to soften, smooth and thicken hair.

    Dermatologist tested.
    94% naturally derived**. Vegan. Leaping Bunny Approved.
    *Reduction in hair loss due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ 4-step system of shampoo, conditioner, serum and leave-in.
    **Naturally derived per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or
    water.

    Aroma
    Soothing Pure-Fume™ aroma with lavender, clary sage, Australian sandalwood, vanilla and other pure plant and flower essences.


    INGREDIENTS
    Formulated for medium to thick thinning hair types with:

    Wintergreen-derived salicylic acid
    • Gently exfoliates to remove sebum and environmental residues that can clog pores, purifying the follicle for optimal hair environment

    Babassu-derived cleansing agents

    • Gently cleanse and instantly remove pollution and product build-up

    Micellar cleansing system for additional purification
    50% more conditioning ingredients for added nourishment, when compared to our light exfoliating shampoo

    Ayurvedic herb blend
    • Includes ginseng and certified organic turmeric
    • Invigorates the scalp when massaged in

    USAGE

    How to Use

    Massage into wet hair and scalp. Rinse.
    Use as part of the invati ultra advanced™ 4-step system.

    REGIMEN
    invati ultra advanced™ 4-step system


    Step 1: Exfoliate rich exfoliating shampoo
    Step 2: Thicken rich thickening conditioner
    Step 3: Revitalize revitalizing scalp serum
    Step 4: Fortify fortifying leave-in treatment

    + to style:
    thickening foam

    INGREDIENTS

    Ingredients: Water\Aqua\Eau, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Propanediol, Disodium Coco-Glucoside Citrate, Glyceryl Oleate, Coco-Glucoside, Hydrogenated Lecithin, Panax Ginseng Root Extract, Curcuma Longa (Turmeric) Root Extract, Emblica Officinalis Fruit Extract, Zingiber Officinale (Ginger) Root Extract, Eclipta Prostrata Extract, Alpinia Officinarum Root Extract, Caffeine, Salicylic Acid, Glycerin, Ethyl Macadamiate, Glycol Stearate, Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate <ILN52744>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

    RESPONSIBLE PACKAGING

    1.7 fl oz / 50 ml: minimum 90% post-consumer recycled bottle. Please recycle.
    6.7 fl oz / 200ml: minimum 90% post-consumer recycled bottle. Please recycle.
    16.9 fl oz / 500ml: minimum 90% post-consumer recycled bottle. Please recycle.
    33.8 fl oz / 1000ml: minimum 90% post-consumer recycled bottle. Please recycle.

    RESPONSIBLE MANUFACTURING

    • We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets.
    • Our primary manufacturing facility has achieved Zero industrial waste to landfill status.
    DETAILS

    20% OFF OUR MOST LOVED PRODUCTS!

    LEARN MORE

    Gently exfoliates and purifies the follicles. For medium to thick thinning hair.

    Key Benefit
    Nourishing shampoo gently exfoliates with wintergreen-derived salicylic acid, removing sebum and environmental residues that can clog pores.

    Free From
    Free from Sulfates, Silicones, Parabens, Mineral Oils & Synthetic Fragrances.

    Suitable for:
    Medium to thick thinning hair types
    Normal to dry scalp types

    DETAILS
    Reduce hair loss by 89%* with our latest advancement for thinning hair: the invati ultra advanced™ 4-step system.

    The first step in your routine is a purifying hair follicle shampoo. Gentle and non-irritating to the scalp, this formula creates a rich, creamy lather for a clean yet nourished feeling. Hair is left shiny. When
    paired with our rich thickening conditioner, the shampoo also helps to soften, smooth and thicken hair.

    Dermatologist tested.
    94% naturally derived**. Vegan. Leaping Bunny Approved.
    *Reduction in hair loss due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ 4-step system of shampoo, conditioner, serum and leave-in.
    **Naturally derived per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or
    water.

    Aroma
    Soothing Pure-Fume™ aroma with lavender, clary sage, Australian sandalwood, vanilla and other pure plant and flower essences.


    INGREDIENTS
    Formulated for medium to thick thinning hair types with:

    Wintergreen-derived salicylic acid
    • Gently exfoliates to remove sebum and environmental residues that can clog pores, purifying the follicle for optimal hair environment

    Babassu-derived cleansing agents

    • Gently cleanse and instantly remove pollution and product build-up

    Micellar cleansing system for additional purification
    50% more conditioning ingredients for added nourishment, when compared to our light exfoliating shampoo

    Ayurvedic herb blend
    • Includes ginseng and certified organic turmeric
    • Invigorates the scalp when massaged in

    USAGE
    How to Use

    Massage into wet hair and scalp. Rinse.
    Use as part of the invati ultra advanced™ 4-step system.

    REGIMEN
    invati ultra advanced™ 4-step system


    Step 1: Exfoliate rich exfoliating shampoo
    Step 2: Thicken rich thickening conditioner
    Step 3: Revitalize revitalizing scalp serum
    Step 4: Fortify fortifying leave-in treatment

    + to style:
    thickening foam
    INGREDIENTS
    Ingredients: Water\Aqua\Eau, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Propanediol, Disodium Coco-Glucoside Citrate, Glyceryl Oleate, Coco-Glucoside, Hydrogenated Lecithin, Panax Ginseng Root Extract, Curcuma Longa (Turmeric) Root Extract, Emblica Officinalis Fruit Extract, Zingiber Officinale (Ginger) Root Extract, Eclipta Prostrata Extract, Alpinia Officinarum Root Extract, Caffeine, Salicylic Acid, Glycerin, Ethyl Macadamiate, Glycol Stearate, Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate <ILN52744>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
    RESPONSIBLE PACKAGING
    1.7 fl oz / 50 ml: minimum 90% post-consumer recycled bottle. Please recycle.
    6.7 fl oz / 200ml: minimum 90% post-consumer recycled bottle. Please recycle.
    16.9 fl oz / 500ml: minimum 90% post-consumer recycled bottle. Please recycle.
    33.8 fl oz / 1000ml: minimum 90% post-consumer recycled bottle. Please recycle.
    RESPONSIBLE MANUFACTURING
    • We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets.
    • Our primary manufacturing facility has achieved Zero industrial waste to landfill status.

    INVATI ULTRA ADVANCED™

    BORN FROM AYURVEDA

    This four-step system features eclipta and ginger from organic farms in India,

    harvested under ethical labor practices, safe conditions, and fair wages.

    INVATI ULTRA ADVANCED™

    BREATHE IN THE MOMENT

    Embrace the essence of vanilla bean blended with lavender,

    clary sage, and Australian sandalwood.

    Vanilla blockchain tracing

    Leveraging blockchain technology, we are able to trace the vanilla used in Invati Ultra Advanced™ through a secure digital system, to help verify ingredient quality and responsible sourcing. We trace this journey from the farms in Madagascar where the vanilla is grown, through to it reaching the Aveda headquarters in Blaine, Minnesota, where it is mixed into the formulas of Invati Ultra Advanced™.

    Others You May Like


    Frequently Asked Questions

    What is Aveda Invati Ultra Advanced™ Exfoliating Shampoo Rich?

    This shampoo gently cleanses, exfoliates the scalp and leaves hair shiny.

    What hair type is Aveda Invati Ultra Advanced™ Exfoliating Shampoo Rich best for?

    This shampoo is ideal for medium-to-thick or dry thinning hair types and normal-to-dry scalp types.

    Will Aveda Invati Ultra Advanced™ Exfoliating Shampoo Rich reduce hair fallout?

    The four-step system reduces hair loss by 85%*. The four-step system combined with the Thickening Foam instantly thickens hair up to 11% — so it feels like you have 11,000 more hairs on your head**.



    *Reduction in hair loss due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ four-step system of shampoo, conditioner, serum and leave-in. **Based on ex vivo testing after using the Invati Ultra Advanced™ five-step system of shampoo, conditioner, serum, leave-in and foam, thickens by up to 11%. On average, people have 100,000 stands of hair on the head.

    What is the difference between Aveda Invati Ultra Advanced™ Exfoliating Shampoo Light and Rich?

    The light shampoo is best for fine to medium hair while the rich shampoo is best for medium to thick hair.

    Does Aveda Invati Ultra Advanced™ Exfoliating Shampoo Rich have a scent?

    Yes, this shampoo has a signature Pure-Fume™ aroma with lavender, clary sage, Australian sandalwood, vanilla, and other pure plant and flower essences.

    Is Aveda Invati Ultra Advanced™ Exfoliating Shampoo Rich vegan & cruelty-free?

    Yes, Aveda products are 100% vegan and cruelty-free, including this shampoo.

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      • The Estée Lauder Companies acknowledges
        the Traditional Owners of the lands on
        which we meet and work, both at our
        offices on Gadigal land and our retail
        locations across Australia. We pay our
        respects to Elders past, present and
        emerging and honour their living
        culture and custodianship.
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