Dry hair has met its match with NEW nutriplenish™ treatment masques, the latest additions to our superfood-infused nutriplenish™ family. Available in two formulas—light and rich moisture—our nutrient-packed hair masques infuse strands with four times the hydration of untreated hair. The results? Lush, shiny and visibly healthier hair—instantly.
Below, we’re diving into the details of our new hair care masques, including how to select the right formula for you.
A plant-powered solution to remedy dry hair
Whether you have thick curls and coils or fine strands, lackluster, dry hair can happen to anyone, at any time of year. While the reasons for dry hair may be varied—from exposure to harsh wintertime weather to excessive heat styling—finding the right dry hair treatment can be challenging.
Cue: The award-winning, 100% vegan nutriplenish™ hair care collection, loved for its ability to restore lost moisture and deliver healthy-looking, shiny hair. From cleansing to conditioning, nutriplenish™ offers an array of hydrating hair care products—with our new nutriplenish™ treatment masques offering yet another way to moisturise hair.
We have a feeling you’ll love indulging in a weekly ritual powered by 100% vegan ingredients. In fact, in a dual study of nutriplenish™ treatment masque: light moisture and nutriplenish™ treatment masque: deep moisture, 95% of participants said their hair feels softer after regular use.1 So only one question remains: Which nutriplenish™ treatment masque is right for you?
How to choose your nutriplenish™ treatment masque
Some hair masques can weigh hair down, leaving it feeling oily; other dry hair treatments may not offer enough hydration for super-parched strands. When developing nutriplenish™ treatment masques we recognised this concern—and created two unique formulas to cater all hair types and textures.
Both nutrient-rich hair masques feature our signature superfood blend of organic pomegranate seed oil to revitalise dry, dull hair, organic coconut oil to lock in moisture and lipid-rich mango butter to soften strands.
Let’s delve deeper into the differences between our two new formulas.