A decade ago, we launched our plant-powered, three-step invati advanced™ system. Today, the thickening hair care collection is one of our best sellers. Here are 10 reasons to start your own invati advanced™ routine.
Our 100% vegan
system for fuller,
thicker hair
Invati advanced™: 10 years of helping to reduce hair loss1
#1: REDUCES HAIR LOSS BY 53%1
When used for 12 weeks, both invati advanced™ system set light and rich are clinically proven to reduce hair loss due to breakage from brushing by 53%.
#2: INSTANT AND PROVEN RESULTS
94% naturally-derived2 ingredients including certified organic amla and rice protein instantly thicken to help lift hair at the root. In fact, 4 out of 5 women say their hair looks and feels thicker and fuller after use.3
#3: 3 UNITS ARE SOLD EVERY MINUTE
There’s a reason why our award-winning invati advanced™ is sold every 30 seconds. (That’s 3 units every minute, globally.) Our thickening hair care collection is beloved by many who have benefited from the hair thickening powers of invati advanced™.
#4: 100% VEGAN INGREDIENTS
Rice protein, turmeric, ginseng, tangerine peel, Japanese knotweed, raspberry stem cells, wintergreen-derived salicylic acid, organic amla and more. When it comes to ingredients, the invati advanced™ legacy helps represent the way Aveda has pioneered from our inception. High-performing Ayurvedic herbal extracts and highly potent ingredients rooted in nature, formulated with proprietary botanical science for thicker, fuller hair.
#5: HELPS THICKEN THINNING HAIR, REDUCE HAIR LOSS DUE TO BREAKAGE, AGEING OR POSTPARTUM HAIR LOSS
Whether you are looking for a postpartum hair solution, volumising shampoo or have seen hair loss happen over time, invati advanced™ offers an array of solutions to help you keep more hair on your head and less hair on your brush.
#6: PIONEER IN TRANSPARENT INGREDIENT SOURCING
Madagascan vanilla is a key ingredient in our invati advanced™ aroma, and found in 125 other Aveda products. Using a tamper-proof blockchain-based record, we are able to trace our vanilla beans’ path from farmers to ingredient suppliers to processors to our primary manufacturing facility, ensuring complete traceability.
We’re proud to be one of the first beauty brands to successfully launch a commercial blockchain pilot program at this scale. Read more about our efforts here4.
#7: AWARD-WINNING SCALP CARE
Our invati advanced™ intensive hair and scalp masque won Allure Best of Beauty 2021: ‘Best Scalp Masque’5, and is heralded for its ability to thicken, strengthen and hydrate hair while deeply nourishing the scalp.
#8: RESPONSIBLE PACKAGING SOLUTIONS
• Invati advanced™ scalp revitalizer is packaged in a 100% post-consumer recycled PET bottle6 in a 90% post-consumer recycled fiber carton.
• Invati advanced™ exfoliating shampoo light and rich hair thickening shampoo both feature 100% post-consumer HDPE bottles.
• Invati advanced™ thickening conditioner features a minimum of 58% post-consumer HDPE and up to 42% bioplastic7 tube with a flip-top cap.
#9: INSPIRED BY AYURVEDA, THE ANCIENT HEALING ART OF INDIA
In addition to a patented bio-fermented blend, our invati advanced™ formulas feature a blend of Ayurvedic herbs, including ginseng and certified organic turmeric that invigorate the scalp when massaged in.
#10: SCALP CARE AND FULLER, THICKER HAIR FOR ALL
Hair loss and thinning hair can affect anyone, which is why invati advanced™ is thoughtfully formulated for all hair types and hair textures. Tapping into two decades of scientific research and development, our Aveda scientists created thickening shampoos, conditioners and solutions that are effective on hair types 1A through 4C.
20 years of research, 10 years of science-backed, hair volume and one exciting road ahead—this is the legacy of invati advanced™.
SHOP THE STORY
1Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
2From plants, non-petroleum minerals or water.
3In a 12 week consumer study of 104 women using the invati advanced™ system.
4By clicking “here” you’ll be leaving aveda.com and heading to http://glossy.co
5By clicking “here” you’ll be leaving aveda.com and heading to https://allure.com
6More than 85% of our skin care and hair styling PET bottles and jars contain 100% post-consumer recycled materials.
796% plant-derived and 4% petrochemical.