BEAUTY | MARCH 9, 2020


Elyse Knowles Loves Damage Remedy™

Our protein-packed system breathes new life into frazzled and frayed locks, restoring them to a soft and touchable state.

Between heat styling, chemical processing and countless other assaults we launch on our hair, it’s not surprising that damage is the #1 global hair care concern, with nearly three in ten women citing split ends as their top hair concern1.


For Aveda Ambassador Elyse Knowles this also rings true. “My hair is an obvious part of my job,” says Knowles “but with my job, it can also take a beating. it gets curled, it gets straightened, it gets teased, it gets brushed.”


Cue Damage Remedy. Our protein-packed system breathes new life into frazzled and frayed locks, restoring them to a soft and touchable state.  This system of daily and weekly treatments expertly repairs and protects against the effects of the 4 types of damage; Chemical, heat, environmental and physical damage.


Damage Remedy contains quinoa which is called a “complete protein” because these little seeds are packed with essential amino acids. Hair is mostly made up of protein and Damage Remedy with quinoa helps fill in damaged cuticles for instant repair.


“I am using Damage Remedy shampoo and conditioner plus I always do a deeper nourish with the Intensive Restructuring Treatment.” says Knowles. “I use the Daily Hair Repair after I get out of the shower. My hair feels amazing after it; so silky and just full again.”


Damage Remedy Restructuring Shampoo and Conditioner: Our Restructuring Shampoo gently washes away the pollutants that can damage hair with surfactants derived from lipid-rich babassu oil, while helping to repair and strengthen hair while the Conditioner provides intense detangling and fortifies hair to help prevent breakage, leaving hair smooth and touchably soft.


Damage Remedy Intensive Restructuring Treatment: The ultimate saviour for damaged and chemically processed hair, is formulated with essential lipids and proteins and intelligently targets damaged hair sites helping to reinforce hair’s integrity from root to tip, while supporting its natural defence against future damage.


Damage Remedy Daily Hair Repair: Instantly fortifies hair’s surface, while safeguarding strands against breakage and thermal damage up to 450 degrees. “Daily Hair Repair is a boost for your hair— protecting it against heat” say Aveda Global Creative Director, Antoinette Beenders. Formulated with an array of plant-powered ingredients, Damage Remedy™ Daily Hair Repair detangles your hair and reduces breakage by 90%2 in just one week and helps give you stronger, longer hair3.


Elyse’s verdict? “My blonde hair’s loving it and you can smell it as soon as you wash your hair, you know that you’ve washed your hair with Aveda.”