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        • best sellers
        • hair colour
        • 30% OFF
      • BENEFIT
        • reduce women's hair loss
        • reduce men's hair loss
        • repair damage
        • add moisture
        • smooth frizz
        • define curl
        • create volume
        • protect colour
        • enrich colour
        • add shine
        • scalp care
      • COLLECTION
        • NEW sap moss™
        • invati advanced™
        • invati men™
        • aveda men pure-formance™
        • be curly™
        • brilliant™
        • cherry almond
        • color conserve™
        • damage remedy™
        • dry remedy™
        • pramāsana™
        • pure abundance™
        • rosemary mint
        • scalp benefits™
        • shampure™
        • smooth infusion™
        • sun care
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        • style-prep™
        • tonic
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        • best sellers
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      • BENEFIT
        • define curl
        • finish & hold with hair spray
        • smooth frizz
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        • add shine
        • create volume
        • thicken
        • create texture
        • sculpt & hold with gel
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      • BENEFIT
        • hydrate dry skin
        • balance oily skin
        • visibly lift & firm
        • increase radiance
        • visibly brighten
        • calm & soothe
        • relieve blemishes
      • COLLECTION
        • tulasāra™
        • botanical kinetics™
        • outer peace™
        • all-sensitive™
        • aveda men pure-formance™
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        • cleanser
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        • tea
        • travel sizes
        • best sellers
        • 30% OFF
      • BENEFIT
        • feel less stress
        • nurture hands & feet
        • feel invigorated
        • feel calm
        • feel uplifted
        • relieve tension
        • find your balance
        • find comfort
        • feel love
      • COLLECTION
        • cherry almond
        • stress-fix™
        • hand relief™
        • foot relief™
        • rosemary mint
        • shampure™
        • beautifying
        • chakra™
        • comforting tea
        • cooling oil
        • aveda love™
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        • soothe scalp
        • create style
        • shave with care
        • cleanse & protect skin
        • refresh & hydrate body
      • COLLECTION
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        • aveda men pure-formance™
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      • BENEFIT
        • reduce women's hair loss
        • reduce men's hair loss
        • repair damage
        • add moisture
        • smooth frizz
        • define curl
        • create volume
        • protect colour
        • enrich colour
        • add shine
        • scalp care
      • COLLECTION
        • NEW sap moss™
        • invati advanced™
        • invati men™
        • aveda men pure-formance™
        • be curly™
        • brilliant™
        • cherry almond
        • color conserve™
        • damage remedy™
        • dry remedy™
        • pramāsana™
        • pure abundance™
        • rosemary mint
        • scalp benefits™
        • shampure™
        • smooth infusion™
        • sun care
    • STYLING
      • CATEGORY
        • style-prep™
        • tonic
        • creme
        • powder
        • wax/paste/pomade
        • mousse
        • gel
        • hair spray
        • shine enhancers
        • brushes
        • men's styling
        • travel sizes
        • best sellers
        • 30% OFF
      • BENEFIT
        • define curl
        • finish & hold with hair spray
        • smooth frizz
        • straighten
        • add shine
        • create volume
        • thicken
        • create texture
        • sculpt & hold with gel
      • COLLECTION
        • be curly™
        • control
        • smooth infusion™
        • brilliant™
        • pure abundance™
        • light elements™
        • aveda men pure-formance™
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      • CATEGORY
        • dry brush & oleation oil
        • cleanser
        • toner
        • treatment lotion
        • exfoliator
        • serum
        • eye creme
        • moisturiser
        • lip treatment
        • masques
        • men's skin & shave care
        • travel sizes
        • 30% OFF
      • BENEFIT
        • hydrate dry skin
        • balance oily skin
        • visibly lift & firm
        • increase radiance
        • visibly brighten
        • calm & soothe
        • relieve blemishes
      • COLLECTION
        • tulasāra™
        • botanical kinetics™
        • outer peace™
        • all-sensitive™
        • aveda men pure-formance™
    • BODY CARE
      • CATEGORY
        • cleanser
        • scrub
        • soaking salt
        • lotion
        • creme
        • hand & foot care
        • body oils
        • bath
        • pure-fume™ mists
        • tea
        • travel sizes
        • best sellers
        • 30% OFF
      • BENEFIT
        • feel less stress
        • nurture hands & feet
        • feel invigorated
        • feel calm
        • feel uplifted
        • relieve tension
        • find your balance
        • find comfort
        • feel love
      • COLLECTION
        • cherry almond
        • stress-fix™
        • hand relief™
        • foot relief™
        • rosemary mint
        • shampure™
        • beautifying
        • chakra™
        • comforting tea
        • cooling oil
        • aveda love™
    • MAKEUP
      • CATEGORY
        • lips
        • eyes
        • face
        • cheeks
        • tools
        • 30% OFF
      • COLLECTION
        • feed my lips™
        • inner light™
        • petal essence™
        • nourish-mint™
        • uruku
        • flax sticks™ makeup brushes
    • AROMA
      • CATEGORY
        • pure-fume™ aroma
        • pure-fume™ mists
        • candles
        • body oils
        • breath freshener
        • 30% OFF
      • BENEFIT
        • find your balance
        • feel uplifted
        • feel invigorated
        • feel calm
        • feel love
        • feel less stress
        • feel refreshed
      • COLLECTION
        • chakra™
        • pure-fume™ hair mists
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        • body care gifts
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        • shop all gifts
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      • GIFT SUGGESTIONS
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        • guest favourites
    • MEN
      • CATEGORY
        • hair care
        • styling
        • skin & shave care
        • body care
        • aroma
        • travel sizes
        • 30% OFF
      • BENEFIT
        • reduce hair loss
        • soothe scalp
        • create style
        • shave with care
        • cleanse & protect skin
        • refresh & hydrate body
      • COLLECTION
        • invati men™
        • aveda men pure-formance™
        • rosemary mint
    • HAIR CARE
      • CATEGORY
        • shampoo & co wash
        • conditioner
        • dry shampoo & conditioner
        • hair & scalp oils
        • treatment masques
        • leave-in treatments
        • brushes
        • travel sizes
        • litres
        • best sellers
        • hair colour
        • 30% OFF
      • BENEFIT
        • reduce women's hair loss
        • reduce men's hair loss
        • repair damage
        • add moisture
        • smooth frizz
        • define curl
        • create volume
        • protect colour
        • enrich colour
        • add shine
        • scalp care
      • COLLECTION
        • NEW sap moss™
        • invati advanced™
        • invati men™
        • aveda men pure-formance™
        • be curly™
        • brilliant™
        • cherry almond
        • color conserve™
        • damage remedy™
        • dry remedy™
        • pramāsana™
        • pure abundance™
        • rosemary mint
        • scalp benefits™
        • shampure™
        • smooth infusion™
        • sun care
    • STYLING
      • CATEGORY
        • style-prep™
        • tonic
        • creme
        • powder
        • wax/paste/pomade
        • mousse
        • gel
        • hair spray
        • shine enhancers
        • brushes
        • men's styling
        • travel sizes
        • best sellers
        • 30% OFF
      • BENEFIT
        • define curl
        • finish & hold with hair spray
        • smooth frizz
        • straighten
        • add shine
        • create volume
        • thicken
        • create texture
        • sculpt & hold with gel
      • COLLECTION
        • be curly™
        • control
        • smooth infusion™
        • brilliant™
        • pure abundance™
        • light elements™
        • aveda men pure-formance™
    • SKIN CARE
      • CATEGORY
        • dry brush & oleation oil
        • cleanser
        • toner
        • treatment lotion
        • exfoliator
        • serum
        • eye creme
        • moisturiser
        • lip treatment
        • masques
        • men's skin & shave care
        • travel sizes
        • 30% OFF
      • BENEFIT
        • hydrate dry skin
        • balance oily skin
        • visibly lift & firm
        • increase radiance
        • visibly brighten
        • calm & soothe
        • relieve blemishes
      • COLLECTION
        • tulasāra™
        • botanical kinetics™
        • outer peace™
        • all-sensitive™
        • aveda men pure-formance™
    • BODY CARE
      • CATEGORY
        • cleanser
        • scrub
        • soaking salt
        • lotion
        • creme
        • hand & foot care
        • body oils
        • bath
        • pure-fume™ mists
        • tea
        • travel sizes
        • best sellers
        • 30% OFF
      • BENEFIT
        • feel less stress
        • nurture hands & feet
        • feel invigorated
        • feel calm
        • feel uplifted
        • relieve tension
        • find your balance
        • find comfort
        • feel love
      • COLLECTION
        • cherry almond
        • stress-fix™
        • hand relief™
        • foot relief™
        • rosemary mint
        • shampure™
        • beautifying
        • chakra™
        • comforting tea
        • cooling oil
        • aveda love™
    • MAKEUP
      • CATEGORY
        • lips
        • eyes
        • face
        • cheeks
        • tools
        • 30% OFF
      • COLLECTION
        • feed my lips™
        • inner light™
        • petal essence™
        • nourish-mint™
        • uruku
        • flax sticks™ makeup brushes
    • AROMA
      • CATEGORY
        • pure-fume™ aroma
        • pure-fume™ mists
        • candles
        • body oils
        • breath freshener
        • 30% OFF
      • BENEFIT
        • find your balance
        • feel uplifted
        • feel invigorated
        • feel calm
        • feel love
        • feel less stress
        • feel refreshed
      • COLLECTION
        • chakra™
        • pure-fume™ hair mists
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        • shop all gifts
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        • gifts under $50
        • gifts $50 - $100
        • gifts over $100
      • GIFT SUGGESTIONS
        • gifts for her
        • gifts for him
        • guest favourites
    • MEN
      • CATEGORY
        • hair care
        • styling
        • skin & shave care
        • body care
        • aroma
        • travel sizes
        • 30% OFF
      • BENEFIT
        • reduce hair loss
        • soothe scalp
        • create style
        • shave with care
        • cleanse & protect skin
        • refresh & hydrate body
      • COLLECTION
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    collections / be curly
    be curly<span class="trade">&trade;</span> conditioner
    be curly<span class="trade">&trade;</span> conditioner

    be curly™ conditioner

    … Read More

    Condition your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.

    Aveda's own pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.

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    $40.00
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    Make 4 interest free payments of $10.00 fortnightly and receive your order now
    Make 4 interest free payments of $28.00 fortnightly and receive your order now
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    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out

    … Read More

    Condition your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.

    Aveda's own pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.

    DETAILS

    USAGE

    INGREDIENTS

    RESPONSIBLE PACKAGING

    RESPONSIBLE MANUFACTURING

    be curly™ conditioner
    Condition your waves or curls—and define them while taming frizz and increasing shine.
    • Use with be curly™ shampoo
    • Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
    • A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences

    Save money and save plastic when you buy a litre.
    • Litres cost 42% less per ml*
    • Litres use up to 28% less plastic*

    Please note, litre-sizes are unable to be gift wrapped.


    *Due to buying one litre bottle versus the equivalent product in standard-size tube.

    People tested
    Massage into wet hair after shampooing with be curly™ shampoo. Rinse.be curly™ intensive detangling masque
    • Follow with be curly™ styling products, for perfect curls.
    Ingredients: Aqueous (Water\Aqua\Eau) Extract\Extrait Aqueux:Aloe Barbadensis Leaf , Glycerin , Stearyl Alcohol , Castor Isostearate Succinate , Cetearyl Alcohol , Cetyl Alcohol , Helianthus Annuus (Sunflower) Seed Oil , Palmamidopropyl Trimonium Methosulfate , Behenamidopropyltrimonium Methosulfate , Biosaccharide Gum - 1 , Behentrimonium Methosulfate , Babassuamidopropyltrimonium Methosulfate , Tapioca Starch , Hydrolyzed Wheat Protein , Tocopherol , Guar Hydroxypropyltrimonium Chloride , Alcohol Denat. , Caprylyl Glycol , Sodium Gluconate , Fragrance (Parfum) , Limonene , Geraniol , Linalool , Citral , Eugenol , Citronellol , Sodium Benzoate , Phenoxyethanol <ILN42961>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
    100% post-consumer HDPE bottle. Please recycle.
    First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
    DETAILS
    Condition your waves or curls—and define them while taming frizz and increasing shine.
    • Use with be curly™ shampoo
    • Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
    • A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences

    Save money and save plastic when you buy a litre.
    • Litres cost 42% less per ml*
    • Litres use up to 28% less plastic*

    Please note, litre-sizes are unable to be gift wrapped.


    *Due to buying one litre bottle versus the equivalent product in standard-size tube.

    People tested
    USAGE
    Massage into wet hair after shampooing with be curly™ shampoo. Rinse.be curly™ intensive detangling masque
    • Follow with be curly™ styling products, for perfect curls.
    INGREDIENTS
    Ingredients: Aqueous (Water\Aqua\Eau) Extract\Extrait Aqueux:Aloe Barbadensis Leaf , Glycerin , Stearyl Alcohol , Castor Isostearate Succinate , Cetearyl Alcohol , Cetyl Alcohol , Helianthus Annuus (Sunflower) Seed Oil , Palmamidopropyl Trimonium Methosulfate , Behenamidopropyltrimonium Methosulfate , Biosaccharide Gum - 1 , Behentrimonium Methosulfate , Babassuamidopropyltrimonium Methosulfate , Tapioca Starch , Hydrolyzed Wheat Protein , Tocopherol , Guar Hydroxypropyltrimonium Chloride , Alcohol Denat. , Caprylyl Glycol , Sodium Gluconate , Fragrance (Parfum) , Limonene , Geraniol , Linalool , Citral , Eugenol , Citronellol , Sodium Benzoate , Phenoxyethanol <ILN42961>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
    RESPONSIBLE PACKAGING
    100% post-consumer HDPE bottle. Please recycle.
    RESPONSIBLE MANUFACTURING
    First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.

    pairs well with

    QUICK SHOP
    be curly<span class="trade">&trade;</span> shampoo
    be curly™ shampoo
    defines wavy to curly hair, fights frizz, helps boost shine
    $40.00 - $92.00
    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    QUICK SHOP
    be curly<span class="trade">&trade;</span> conditioner
    be curly™ conditioner
    defines wavy to curly hair, fights frizz, helps boost shine
    $40.00 - $112.00
    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    QUICK SHOP
    phomollient<span class="trade">&trade;</span> styling foam
    phomollient™ styling foam
    adds shine and weightless volume to fine or medium hair
    $10.00 - $32.00
    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    QUICK SHOP
    aveda wooden paddle brush
    BEST SELLER
    aveda wooden paddle brush
    hold brush vertically to detangle and hold brush horizontally to smooth
    $50.00
    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out

    WASH YOUR CURLS
    ON DELICATE

    with be curly™ co-wash
    sulfate-free, low lather conditioning wash with certified organic babassu oil:

    - gently cleanse your scalp
    - moisturise your curls
    - reduce frizz
    - leave curls soft and defined

     

    STYLE WITH
    BE CURLY™

    94% naturally derived1
     

    1: Control frizz with style-prep™
    2: Intensify your curls with curl enhancer or loosen curls with curl controller
    3: Hold your curls all day long with curl enhancing hair spray

    what the pros say

    “All you curly haired guests, know that your curls are awesome. If you want to mix it up, you can be straight one day and curly the next. Who do you want to be today?”

    Tippi Shorter
    Aveda Artistic Director, Textured Hair

    EVERYONE'S TALKING ABOUT #BECURLY

    Reviews
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