two models with dark naturally curly and coily hair

Natural textured hair

Nourish each spiral, curl, coil and wave with plant-powered essentials for textured, natural hair. See which shampoos, conditioners, co-washes, treatments, styling essentials and plant powered ingredients are trending now for moisturising and styling natural hair. Hydrate your strands with protective must-haves to create endless natural hair styles for every texture.



Discover your best curls ever

Find the right curly hair product for you


 


THE AVEDA MISSION

Plant infused. Sustainability at heart.

Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.