be curly shampoo

Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.

Aveda's own pure-fume aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.

SAVE $74 WHEN YOU BUY LITRE SIZES*

$44.00
LEARN MORE
Make 4 interest free payments of $25.75 fortnightly and receive your order now
Make 4 interest free payments of $11.00 fortnightly and receive your order now

DETAILS

be curly shampoo
Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.
• Use with be curly conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

Save money and save plastic when you buy a litre.
• Litres cost 40% less per ml*
• Litres use up to 28% less plastic*


Please note, litre-sizes are unable to be gift wrapped.


*Due to buying one litre bottle versus the equivalent product in a standard-size bottle.

USAGE

Massage into wet hair and scalp. Rinse. Follow with be curly conditioner or intensive detangling masque.

INGREDIENTS

Ingredients: Aqueous (Water\Aqua\Eau) Extract\Extrait Aqueux:Aloe Barbadensis Leaf , Sodium Coco-Sulfate , Disodium Laureth Sulfosuccinate , Babassuamidopropyl Betaine , Glycol Distearate , Galactoarabinan , Hydrolyzed Wheat Protein , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Palmamidopropyl Trimonium Methosulfate , Guar Hydroxypropyltrimonium Chloride , Dehydroxanthan Gum , Glycerin , Polysorbate 20 , Cocamidopropyl Pg-Dimonium Chloride Phosphate , Alcohol Denat. , Maltodextrin , Fragrance (Parfum) , Limonene , Linalool , Citral , Eugenol , Geraniol , Sodium Chloride , Citric Acid , Sodium Gluconate , Potassium Sorbate , Phenoxyethanol , Benzoic Acid <ILN40433>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

RESPONSIBLE PACKAGING

100% post-consumer HDPE bottle. Please recycle.

RESPONSIBLE MANUFACTURING

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
DETAILS
Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.
• Use with be curly conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

Save money and save plastic when you buy a litre.
• Litres cost 40% less per ml*
• Litres use up to 28% less plastic*


Please note, litre-sizes are unable to be gift wrapped.


*Due to buying one litre bottle versus the equivalent product in a standard-size bottle.
USAGE
Massage into wet hair and scalp. Rinse. Follow with be curly conditioner or intensive detangling masque.
INGREDIENTS
Ingredients: Aqueous (Water\Aqua\Eau) Extract\Extrait Aqueux:Aloe Barbadensis Leaf , Sodium Coco-Sulfate , Disodium Laureth Sulfosuccinate , Babassuamidopropyl Betaine , Glycol Distearate , Galactoarabinan , Hydrolyzed Wheat Protein , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Palmamidopropyl Trimonium Methosulfate , Guar Hydroxypropyltrimonium Chloride , Dehydroxanthan Gum , Glycerin , Polysorbate 20 , Cocamidopropyl Pg-Dimonium Chloride Phosphate , Alcohol Denat. , Maltodextrin , Fragrance (Parfum) , Limonene , Linalool , Citral , Eugenol , Geraniol , Sodium Chloride , Citric Acid , Sodium Gluconate , Potassium Sorbate , Phenoxyethanol , Benzoic Acid <ILN40433>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
100% post-consumer HDPE bottle. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.

Aveda's own pure-fume aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.

SAVE $74 WHEN YOU BUY LITRE SIZES*

Aveda is now Leaping Bunny approved

Aveda is now
Leaping Bunny approved.

 

 

 

 

 

 

 

 

Aveda is vegan, 90% naturally derived, wind & solar powered and 100% PCR PET bottles.
THE AVEDA MISSION

Plant infused.
Sustainability at heart.

 

 

 

 

 

 

 

 

pairs well with

WASH YOUR CURLS
ON DELICATE

with be curly co-wash
sulfate-free, low lather conditioning wash with certified organic babassu oil:

- gently cleanse your scalp
- moisturise your curls
- reduce frizz
- leave curls soft and defined

 

STYLE WITH
BE CURLY

94% naturally derived1
 

1: Control frizz with style-prep
2: Intensify your curls with curl enhancer or loosen curls with curl controller
3: Hold your curls all day long with curl enhancing hair spray

what the pros say

“All you curly haired guests, know that your curls are awesome. If you want to mix it up, you can be straight one day and curly the next. Who do you want to be today?”

Tippi Shorter
Aveda Artistic Director, Textured Hair

Reviews