be curly™ shampoo
Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
Aveda's own pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.
SAVE $69 WHEN YOU BUY LITRE SIZES*
$41.00
LEARN MORE
Make 4 interest free payments of $23.75 fortnightly and receive your order now
Make 4 interest free payments of $10.25 fortnightly and receive your order now
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DETAILS
be curly™ shampoo
Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 42% less per ml*
• Litres use up to 28% less plastic*
Please note, litre-sizes are unable to be gift wrapped.
*Due to buying one litre bottle versus the equivalent product in a standard-size bottle.
USAGE
Massage into wet hair and scalp. Rinse. Follow with be curly™ conditioner or intensive detangling masque.
INGREDIENTS
Ingredients: Aqueous (Water\Aqua\Eau) Extract\Extrait Aqueux:Aloe Barbadensis Leaf , Sodium Coco-Sulfate , Disodium Laureth Sulfosuccinate , Babassuamidopropyl Betaine , Glycol Distearate , Galactoarabinan , Hydrolyzed Wheat Protein , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Palmamidopropyl Trimonium Methosulfate , Guar Hydroxypropyltrimonium Chloride , Dehydroxanthan Gum , Glycerin , Polysorbate 20 , Cocamidopropyl Pg-Dimonium Chloride Phosphate , Alcohol Denat. , Maltodextrin , Fragrance (Parfum) , Limonene , Linalool , Citral , Eugenol , Geraniol , Sodium Chloride , Citric Acid , Sodium Gluconate , Potassium Sorbate , Phenoxyethanol , Benzoic Acid
<ILN40433>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
100% post-consumer HDPE bottle. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
DETAILS
Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.
• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 42% less per ml*
• Litres use up to 28% less plastic*
Please note, litre-sizes are unable to be gift wrapped.
*Due to buying one litre bottle versus the equivalent product in a standard-size bottle.
• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 42% less per ml*
• Litres use up to 28% less plastic*
Please note, litre-sizes are unable to be gift wrapped.
*Due to buying one litre bottle versus the equivalent product in a standard-size bottle.
USAGE
Massage into wet hair and scalp. Rinse. Follow with be curly™ conditioner or intensive detangling masque.
INGREDIENTS
Ingredients: Aqueous (Water\Aqua\Eau) Extract\Extrait Aqueux:Aloe Barbadensis Leaf , Sodium Coco-Sulfate , Disodium Laureth Sulfosuccinate , Babassuamidopropyl Betaine , Glycol Distearate , Galactoarabinan , Hydrolyzed Wheat Protein , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Palmamidopropyl Trimonium Methosulfate , Guar Hydroxypropyltrimonium Chloride , Dehydroxanthan Gum , Glycerin , Polysorbate 20 , Cocamidopropyl Pg-Dimonium Chloride Phosphate , Alcohol Denat. , Maltodextrin , Fragrance (Parfum) , Limonene , Linalool , Citral , Eugenol , Geraniol , Sodium Chloride , Citric Acid , Sodium Gluconate , Potassium Sorbate , Phenoxyethanol , Benzoic Acid
<ILN40433>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
100% post-consumer HDPE bottle. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
Aveda's own pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.
SAVE $69 WHEN YOU BUY LITRE SIZES*
Plant infused. Sustainability at heart.*
*Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. Pioneered 100% post-consumer recycled PET packaging in beauty.**Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
pairs well with
WASH YOUR CURLS
ON DELICATE
with be curly™ co-wash
sulfate-free, low lather conditioning wash with certified organic babassu oil:
- gently cleanse your scalp
- moisturise your curls
- reduce frizz
- leave curls soft and defined
STYLE WITH
BE CURLY™
94% naturally derived1
1: Control frizz with style-prep™
2: Intensify your curls with curl enhancer or loosen curls with curl controller
3: Hold your curls all day long with curl enhancing hair spray
what the pros say
“All you curly haired guests, know that your curls are awesome. If you want to mix it up, you can be straight one day and curly the next. Who do you want to be today?”
Tippi Shorter
Aveda Artistic Director, Textured Hair
Reviews