be curly™ shampoo
Aveda's own pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.
SAVE $69 WHEN YOU BUY LITRE SIZES*
LEARN MORE
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DETAILS
• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 42% less per ml*
• Litres use up to 28% less plastic*
Please note, litre-sizes are unable to be gift wrapped.
*Due to buying one litre bottle versus the equivalent product in a standard-size bottle.
USAGE
INGREDIENTS
RESPONSIBLE PACKAGING
RESPONSIBLE MANUFACTURING
• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 42% less per ml*
• Litres use up to 28% less plastic*
Please note, litre-sizes are unable to be gift wrapped.
*Due to buying one litre bottle versus the equivalent product in a standard-size bottle.
Aveda's own pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.
SAVE $69 WHEN YOU BUY LITRE SIZES*
Plant infused. Sustainably at heart.*
*Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. Pioneered 100% post-consumer recycled PET packaging in beauty. **As of 2019, all products manufactured are 100% Vegan. And we are committed to having all vegan products on shelves by January 1, 2021. ***Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
pairs well with
WASH YOUR CURLS
ON DELICATE
with be curly™ co-wash
sulfate-free, low lather conditioning wash with certified organic babassu oil:
- gently cleanse your scalp
- moisturise your curls
- reduce frizz
- leave curls soft and defined
STYLE WITH
BE CURLY™
94% naturally derived1
1: Control frizz with style-prep™
2: Intensify your curls with curl enhancer or loosen curls with curl controller
3: Hold your curls all day long with curl enhancing hair spray
what the pros say
“All you curly haired guests, know that your curls are awesome. If you want to mix it up, you can be straight one day and curly the next. Who do you want to be today?”
Tippi Shorter
Aveda Artistic Director, Textured Hair