Hello Curls
Farewell Frizz
be curly™
Within every moment of caring for your curls,
there's a chance to embrace every part of you
WASH YOUR CURLS
ON DELICATE
with be curly™ co-wash
sulfate-free, low lather conditioning wash with certified organic babassu oil:
- gently cleanse your scalp
- moisturise your curls
- reduce frizz
- leave curls soft and defined
STYLE WITH
BE CURLY™
95% naturally derived1
1: Control frizz with style-prep™
2: Intensify your curls with curl enhancer or loosen curls with curl controller
3: Hold your curls all day long with curl enhancing hair spray
what the pros say
“All you curly haired guests, know that your curls are awesome. If you want to mix it up, you can be straight one day and curly the next. Who do you want to be today?”
Tippi Shorter
Aveda Artistic Director, Textured Hair