WELLNESS | MAY 9, 2017



Just like how your hair looks great when you shampoo and condition it, on non-wash days, it can look its best when you dry shampoo and dry condition it. While our Shampure™ Dry Shampoo absorbs oils at the root, its companion product, our new Shampure™ Thermal Dry Conditioner, instantly envelops hair with softness that’s full of movement from the mid-shaft to ends, thanks to a blend of certified organic jojoba and sunflower seed oils,” says Justina Mejia-Montane, Vice President, Global Product Development at Aveda. 


For best results, “Apply the dry shampoo to your roots, and work it into your scalp with your fingertips, then spritz the thermal dry conditioner onto the rest of your hair. Then re-style as you normally would. If you choose to use a hair dryer or heated styling tool, thermal dry conditioner will even prevent thermal damage and leave your hair with a more polished look,” says Justina.


Looking to extend the duration of time between washes with a non-aerosol dry conditioner? Our new Shampure™ Thermal Dry Conditioner is for you. And, of course, any Shampure™ user who simply loves the aroma will want to pick up the dry conditioner.


Here’s how our pros suggest using the new Shampure™ Thermal Dry Conditioner:


“Give non-wash day braids a beautiful, messy effect by massaging your head with your palms. Then, finish/smooth the ends with Shampure™ Thermal Dry Conditioner.”

- Antoinette Beenders, Aveda Global Creative Director

“Smooth your waves and give your ponytail a conditioned finish with a few sprays of Shampure™ Thermal Dry Conditioner.”

- Allen Ruiz, Aveda Global Artistic Director, Hair Styling

“Bring your wave pattern back to life if it gets flattened or knotted while you sleep, with Shampure™ Thermal Dry Conditioner and a few 10-second curls.”

- Jen Hughes, Aveda Artist, Juut SalonSpa, Minneapolis, MN

Decreasing the time you spend in the shower by using Shampure™ Thermal Dry Conditioner can also help conserve water and energy (since one of the biggest impacts of showering is the energy needed to heat the water). Better still, it’s packaged in a 100% PCR PET bottle, which means it took less energy to make than a comparable product with packaging made from virgin materials. A lower carbon footprint and great looking hair? We call that a win-win for your hair—and the planet.




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