There’s a lot to love about Aveda, whether you’ve been a fan for a long time or are just discovering what we have to offer. You probably know that our hair products smell amazing and that our artists are super-talented, but did you know that we’ve been cruelty-free since our founding in 1978? It’s true! Let us show you what’s uniquely Aveda.
One of our proudest achievements is the fact that we’ve been cruelty-free since Aveda was founded all the way back in 1978. None of the Aveda products you know and love are tested on animals — we prefer to say they’re “people tested” on willing volunteers in our test salons around the globe. If you’d like to learn more about our commitment, visit our Aveda Cares page.
CERTIFIED WILDLIFE-FRIENDLY PAPER