Living Aveda Article - REFRESH YOUR HAIR COLOR AND REPAIR YOUR HAIR

REFRESH YOUR HAIR COLOR

AND REPAIR YOUR HAIR

FEATURING OUR NEW SALON SERVICES

Our world thrives in color and we love to express ourselves through our hair color. After these last few months spent inside, it’s time to return to color and self-care with professional Aveda services for your hair, including our customizable-to-you Aveda hair color and our new botanical repair™ professional treatments.

Return to a world of color

If your hair color has grown out over the last several weeks, or your grey hair seems to be taking over, your next Aveda hair color appointment couldn’t come fast enough! Now is the time to treat yourself to some much-needed self-care and head to your local Aveda hair color salon.

Your hair is an extension of yourself and you can finally express this with Aveda hair color, customized to you. Whether you’re looking for a vibrant red or rich brown hair color, or to brighten your blonde, Aveda hair color has you covered. Our hair color is inspired by nature and reflects its beauty in an incredible range of hues. Your Aveda Artist will help you find a visibly rich and radiant personalized shade, unique to your needs.

HAIR COLOR THAT CARES

We’re committed to bringing you high-performance color without the compromise, which is why our hair color formulas are a minimum 93% naturally derived,^* vegan and cruelty free. With no silicones, phthalates, synthetic aromas or petrolatum, you can feel good about Aveda hair color. To further reduce our impact on the environment, our hair color, like all of our hair care collections, is manufactured using 100% solar or wind power through renewable energy and carbon offsets.^**

Each fade-resistant permanent color formula is infused with our signature protective plant oil blend including certified organic castor, joboba and sunflower oils, to help condition and add radiant shine. This blend of plant oils also supports organic farming, which follows strict standards of agriculture that are better for the Earth than conventional methods.

Additionally, Aveda's purchase of certified organic babassu oil, which is found in full spectrum™ permanent hair color and other Aveda hair products, is processed from nuts gathered by the women of Maranhao, Brazil, helping them support their families and, ultimately, proving to strengthen local communities.

FIND YOUR ULTIMATE CUSTOMIZED COLOR

Looking to refresh your faded color or want to try a new shade, but not sure where to begin? Try our Virtual Color Tool, designed to help you find a color that best suits you, all from your computer. You can test-run 64 different shades in blonde, brunette, red and vibrant colors—no hair dye necessary. Our hair color tool offers you an interactive experience, where you can try on hair colors through your computer camera, or by simply uploading a photo.

If you’re looking for even more trendy hair color ideas, you’ll want to try our “Color Melt” ombre effect. Here you can experiment with fun, vibrant hues, choosing from 30 bright colors. You can vary the coverage of these shades, while playing with different combinations against your existing hair color.

Once you find a hair color you love, we recommend taking a screenshot, so you can share your selected shade with your Aveda Artist. Then you can book an appointment at your Aveda salon.

New in-salon treatments to repair hair

Our NEW botanical repair™ professional treatments may just become your favorite part of salon appointments, from here on in. A revolutionary, plant-powered salon service, botanical repair™ treatment takes your hair to the next level by transforming it from the inside out, creating new bonds to help strengthen and repair three key layers of hair.

First, plant-derived molecules go into the cortex layer to multiply bonds, strengthening hair from within. Then a macro-green blend smooths the cuticle layer, detangling to help prevent breakage. Lastly, a plant-based complex mimic’s the outermost f-layer, to help protect hair. Hair is visibly revived, shinier and naturally full of life.

Our botanical repair™ professional color treatment strengthens to dramatically reduce breakage, protecting your hair during your color service. In just one treatment, your color-treated hair gets 5 times stronger.^*** Whether you choose our color treatment or signature botanical repair™ treatment, both help reinforce hair’s integrity at the core, and are the perfect add-ons to your next salon appointment or service.

OUR NEW STANDARD IN HAIR REPAIR

Now that you’re familiar with our botanical repair™ technology, it’s time to discover how it’s unlike other hair repair treatments. botanical repair™ is different because it is powered by nature and created sustainably. 93% naturally derived,^* our innovative system offers deep hair repair with the Earth in mind, and is scientifically formulated for all hair types and textures. Vegan, plant-powered and cruelty free, it creates bonds in hair with plant molecules, not synthetics. Book a botanical repair™ treatment at your Aveda salon, and discover your own hair transformation.

Safety above all

While our Aveda Artists are passionate about hair color and care, we want to assure you that your safety is of the utmost importance at Aveda. When you do return to your local salon, we’ve implemented new guidelines designed to protect you and our team during your professional color experience.

Here’s what you can expect:

• Adherence to the guidance of the local governments and the Center for Disease Control.
• Practice of social distancing as required by local regulations.
• Use of masks and other personal protective equipment as required by local regulations.
• Increased sanitation and hygiene protocols throughout, from hand sanitization checkpoints to environmental sanitization.

^*From plants, non-petroleum minerals or water.

^**Exception of full spectrum™ vibrants.

^***Based on averaged repeat grooming results of color with botanical repair™ color treatment vs. color with non-conditioning shampoo.