AVEDA AUSTRALIA BRINGS NATURAL TEXTURE TO LIFE AT FNFD RUNWAY: RECLAMATION

AVEDA AUSTRALIA BRINGS

NATURAL TEXTURE TO LIFE

AT FNFD RUNWAY: RECLAMATION

SYDNEY, NSW May 10, 2026 | Aveda Australia partnered with First Nations Fashion + Design for Reclamation

SYDNEY, NSW (May 10, 2026) — Aveda Australia partnered with FNFD (First Nations Fashion + Design) for Reclamation, a sovereign First Nations runway presented at Artspace Woolloomooloo, with hair direction led by renowned Aveda Artist Darren Summors. Inspired by the individuality and natural texture of each model, the hair direction embraced effortless movement and lived-in texture while creating a cohesive visual story across the runway.

Presented by FNFD as a powerful act of cultural authority, Reclamation brought together six First Nations designers and 24 Indigenous models in a showcase celebrating storytelling, sovereignty and creative independence within Australian fashion.

Led by Darren Summors and executed by the Aveda Style Team, the hair direction centered around enhancing each model’s natural texture rather than transforming it, creating an organic and elevated aesthetic that complemented the individuality of each designer’s collection.

“The inspiration for today’s show was all about natural texture,” said Darren Summors. “I wanted to really enhance and embrace as many of the natural textures as we could. We were showcasing six individual designers, so I wanted to create a look that was cohesive throughout but still maintained that natural element to it.”

ACHIEVING THE LOOK

To achieve the runway looks, the Aveda Style Team relied on a selection of backstage essentials including Aveda’s new Tousle Texture Dry Texture Spray, Control Force™ Firm Hold Hair Spray, Miraculous Oil, and the popular Be Curly Advanced™ collection, creating soft texture and defined movement throughout the show. Aveda’s newly launched Tousle Texture Dry Texture Spray was instrumental backstage, delivering airy texture and lived-in volume without dryness or residue. The vegan formula features zeolite minerals to create lightweight texture and cassava extract to help boost volume and maintain styles with a soft, touchable finish. The partnership reflects Aveda’s continued support of artistry, individuality and creative expression within the Australian fashion industry, while celebrating texture in all its forms.