100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
Pure Abundance™
Take hair to new heights
Get 4X the volume* instantly with a lightweight and uplifting routine powered by an enhanced botanical blend.
*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
*Based on the purchase of a 1 litre bottle instead of the same formula in 200ml bottles across specific litre skus. T&Cs apply.
NEW TRIS ColorIntegrity Technology
Never-before-used
in hair colour
in hair colour
Our breakthrough technology delivers long-lasting radiant colour without the damage.
New ways to pay
Klarna, Alipay and Afterpay are available to make shopping easier than ever.
Aveda Trustmark
This Aveda Trustmark is your guarantee you are shopping directly with Aveda or at an authorised Aveda retailer.
CRUELTY-FREE, LEAPING BUNNY APPROVED
100% vegan, naturally derived high-performance formulas.
CARE FOR THE PEOPLE AND PLANET
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.
PIONEER IN SUSTAINABILITY
First beauty company to use 100% PCR resin in bottles and jars.