100% vegan
now and forever
All Aveda products are 100% vegan. We believe that it
only takes one small choice to feel powerful. Join us
in making vegan choices.
Find your vegan
hair regimen
Our vegan hair care collections deliver hair that's visibly healthy, strong and hydrated—no compromises. See which one is right for you.
Plant infused. Sustainability at heart.*
The world
in your hands
By making impactful decisions today, you have the power to build a more sustainable tomorrow.
Vegan Best Sellers
Melt in moisture.
Lock in 4x hair hydration.*
NEW nutriplenish™ daily moisturizing treatment
Superfoods hydrate all textures of dry hair.
The immersive leave-in creme leaves hair nourished,
replenished and moisture-rich.
*4 times the hydration of untreated hair.
Discover Nutriplenish™
Thicker hair begins
with scalp care
NEW invati advanced™ intensive hair & scalp masque
Deeply nourish the scalp. Thicken, strengthen and hydrate hair.
98% naturally derived.* Vegan.
*From plants, non-petroleum minerals or water.
invati advanced™
95% say their hair feels instantly repaired
NEW botanical repair™ intensive strengthening masques
Choose light or rich.
Discover new botanical repair™
WHATS TRENDING ON
BEST SELLERS
Discover the top products our guests can’t live without
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER