NEW MIRACULOUS OIL

A miracle in every drop
A precious concentrate that effortlessly wraps hair in 195% more shine.* Infused with botanical oils from tradition-rich lands.

*Ex vivo testing on tresses versus unwashed hair.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

NEW Miraculous Oil Offer - Free BR Serum with bundled purchase

Indulge in Radiance

Purchase the NEW Miraculous Oil plus any full-size Aveda product and receive a complimentary botanical repair™ strengthening overnight serum 30ml.

*Terms & Conditions apply.

NEW MIRACULOUS OIL

5x smoother* 255% shinier hair instantly**

Rosemary Mint Purifying Shampoo, Miraculous Oil

*Ex vivo testing on frizz prone tresses.

**Ex vivo testing on tresses versus unwashed hair.

Experience a shine miracle

Tone up your brightest blonde

NEW Botanical Repair Purple Toning Shampoo

Tone up your
brightest blonde

Neutralise brassiness by 5X* for a brighter blonde.

*Testing on tresses after one use vs. non-toning shampoo.

Shop body, skin and hair

Discover 100% vegan products for whole body care

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Rate. Review. Win

Rate. Review. Win!

Rate it for your chance to
WIN a $250 eGift card!*
Give $20, get $20 off

Give $20,
get $20 off

Refer a friend and you both will receive $20 off after first purchase
More product. Less packaging. Now with 25% savings*

MORE TO LOVE

More product.
Less packaging.
Now with 25% savings*

*Based on the purchase of a 1 litre bottle instead of the same formula in 200ml bottles across specific litre skus. T&Cs apply.

Hair Colour as limitless as you
Hair Colour as
limitless as you
Infinite colour possibilities. Expert artistry. Always 100% vegan.

Personalised Services & Tools

More services, virtual consultations and tools to deliver the personalised products and regimen for you.


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The beauty of shopping online

The Art and Science of Pure Flower and Plant Essences

Cruelty-free, leaping bunny approved

100% vegan, naturally derived high-performance formulas.



Pioneer in sustainability

First beauty company to use 100% PCR resin in bottles and jars.



Care for the people and planet

Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.