100% Vegan Now and Forever. Learn more

Learn More about what you give when you give Aveda.

Plant infused. Sustainability at heart.*







 

*Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. Pioneered 100% post-consumer recycled PET packaging in beauty.**Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
Aveda is proud to be 100% vegan.

The world
in your hands

By making impactful decisions today, you have the power to build a more sustainable tomorrow. 

Shop nutriplenish daily moisturizing treatment

Melt in moisture.
Lock in 4x hair hydration.
*


NEW nutriplenish daily moisturizing treatment
Superfoods hydrate all textures of dry hair.
The immersive leave-in creme leaves hair nourished,
replenished and moisture-rich.

*4 times the hydration of untreated hair.

Click here to Shop now for invati advanced intensive hair and scalp masque

Thicker hair begins
with scalp care

NEW invati advanced intensive hair & scalp masque
Deeply nourish the scalp. Thicken, strengthen and hydrate hair.
98% naturally derived.* Vegan.

*From plants, non-petroleum minerals or water.


invati advanced™

Shop botanical repair intensive strengthening masques - choose light or rich.

95% say their hair feels instantly repaired

NEW botanical repair™ intensive strengthening masques
Choose light or rich.


Discover new botanical repair™


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OUR MISSION

 

OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

 

HORST RECHELBACHER, FOUNDER