Extend the vibrancy of colour-treated hair. Our gentle plant-infused shampoo helps do what harsher cleansers can't—resist fading.
• Keeps hair colour vibrant longer*
• Gently cleanses without stripping colour-treated hair, helping keep hair colour vibrant longer
• Leaves hair silky, soft and shiny, when used with color conserve™ conditioner

Save money and save plastic when you buy a litre.
• Litres cost 38% less per ml**
• Litres use up to 28% less plastic**


*When using the color conserve™ shampoo and conditioner system.
**Due to buying one litre bottle versus the equivalent product in a standard-size bottle.

Massage into wet hair and scalp. Rinse. Follow with color conserve™ conditioner. Start with Aveda hair color.

Ingredients: Water\Aqua\Eau , Sodium Methyl Cocoyl Taurate , Babassuamidopropyl Betaine , Sodium Chloride , Disodium Coco-Glucoside Citrate , Dimethicone , Glyceryl Oleate , Coco-Glucoside , Hydrogenated Lecithin , Stearic Acid , Potassium Stearate , Lycopene , Lecithin , Tocopherol , Isoamyl Cinnamate , Amyl Salicylate , Sucrose Palmitate , Dehydroxanthan Gum , Polyglyceryl-10 Oleate , Cistus Ladaniferus Oil , Ascorbic Acid , Polyquaternium-10 , Cinnamidopropyltrimonium Chloride , Laureth-4 , Laureth-23 , Glycerin , Polysorbate 80 , Sodium Gluconate , Citric Acid , Fragrance (Parfum) , Linalool , Citronellol , Limonene , Magnesium Nitrate , Potassium Sorbate , Benzoic Acid , Methylisothiazolinone , Methylchloroisothiazolinone , Annatto (CI 75120) <ILN41067>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Minimum 80% post-consumer HDPE bottle. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.