Aveda is proud to be 100% vegan.

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THE AVEDA MISSION

Plant infused. Sustainability at heart.

Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
 

Aveda botanical repair collection - winner of the Marie Claire Prix D’Excellence award

Transform your hair with botanical repair™

Builds bonds to repair hair from the core. Hair is visibly revived, shinier – naturally full of life. 94% naturally derived*. Silicone free.

*From plants, non-petroleum minerals or water.

botanical repair™

Click here to Shop now for Invati Advanced

Head into the thick of it

invati advanced instantly gives thicker, fuller hair. 
Reduces hair loss by 53%*
94% naturally derived.** Cruelty free. Vegan.

*Reduces hair loss due to breakage from brushing, after using the invati advanced system for 12 weeks.
**From plants, non-petroleum minerals or water.

95% say hair feels
instantly nourished

See what nutriplenish superfood hydration can do for your hair.

*Based on a consumer study of nutriplenish light and deep shampoos, conditioners with leave-in conditioner (on 444 women in UK and Europe).

Find your vegan hair regimen by taking our hair quiz.

Find your vegan
hair regimen

Our vegan hair care collections deliver hair that's visibly healthy, strong and hydrated—no compromises. See which one is right for you.


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OUR MISSION

 

OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

 

HORST RECHELBACHER, FOUNDER