smooth infusion™ glossing straightener
Helps straighten out waves and curls for all-day control and lustrous shine. Our exclusive plant infusion blend—powered by certified organic aloe, maize and guar bean—helps prevent flyaways, reduce frizz and provide 12-hour humidity defense.
Aveda's own pure-fume™ aroma with australian sandalwood and certified organic bergamot, palmarosa and other pure flower and plant essences.
$45.00
DETAILS
smooth infusion™ glossing straightener
All-day straightness and shine.• Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—helps create a smooth new surface on hair
• Delivers long-lasting hold to maintain a straight style all day
• For guests who occasionally straighten hair
USAGE
Apply evenly through towel-dried hair and blow-dry.
TIPS
Pro Tips From Antoinette Beenders, Aveda's Global Creative Director and award-winning stylist
• For curly, coarse hair: apply glossing straightener from roots to ends
• For straight to wavy hair: apply from mid-length to ends
• Pre-dry your hair with the dryer nozzle facing downward until hair is about 70% dry
• If you prefer to use a flat iron, use ceramic, because it heats faster and protects the hair better
TIPS
Pro Tips From Antoinette Beenders, Aveda's Global Creative Director and award-winning stylist
• For curly, coarse hair: apply glossing straightener from roots to ends
• For straight to wavy hair: apply from mid-length to ends
• Pre-dry your hair with the dryer nozzle facing downward until hair is about 70% dry
• If you prefer to use a flat iron, use ceramic, because it heats faster and protects the hair better
INGREDIENTS
Ingredients: Water\Aqua\Eau , Propanediol , Dimethicone , Phenyl Trimethicone , Dimethiconol , Hydroxypropylcellulose , Hydrolyzed Wheat Protein Pg-Propyl Silanetriol , Aloe Barbadensis Leaf , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Peg-40 Hydrogenated Castor Oil , Sodium Magnesium Silicate , Hydroxypropyl Guar , Pvp , Fragrance (Parfum) , Limonene , Geraniol , Citral , Linalool , Citronellol , Farnesol , Isoeugenol , Sodium Chloride , Ethylhexylglycerin , Dehydroacetic Acid , Phenoxyethanol , Benzoic Acid
<ILN43523>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
40 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
125 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
125 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
DETAILS
All-day straightness and shine.
• Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—helps create a smooth new surface on hair
• Delivers long-lasting hold to maintain a straight style all day
• For guests who occasionally straighten hair
• Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—helps create a smooth new surface on hair
• Delivers long-lasting hold to maintain a straight style all day
• For guests who occasionally straighten hair
USAGE
Apply evenly through towel-dried hair and blow-dry.
TIPS
Pro Tips From Antoinette Beenders, Aveda's Global Creative Director and award-winning stylist
• For curly, coarse hair: apply glossing straightener from roots to ends
• For straight to wavy hair: apply from mid-length to ends
• Pre-dry your hair with the dryer nozzle facing downward until hair is about 70% dry
• If you prefer to use a flat iron, use ceramic, because it heats faster and protects the hair better
TIPS
Pro Tips From Antoinette Beenders, Aveda's Global Creative Director and award-winning stylist
• For curly, coarse hair: apply glossing straightener from roots to ends
• For straight to wavy hair: apply from mid-length to ends
• Pre-dry your hair with the dryer nozzle facing downward until hair is about 70% dry
• If you prefer to use a flat iron, use ceramic, because it heats faster and protects the hair better
INGREDIENTS
Ingredients: Water\Aqua\Eau , Propanediol , Dimethicone , Phenyl Trimethicone , Dimethiconol , Hydroxypropylcellulose , Hydrolyzed Wheat Protein Pg-Propyl Silanetriol , Aloe Barbadensis Leaf , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Peg-40 Hydrogenated Castor Oil , Sodium Magnesium Silicate , Hydroxypropyl Guar , Pvp , Fragrance (Parfum) , Limonene , Geraniol , Citral , Linalool , Citronellol , Farnesol , Isoeugenol , Sodium Chloride , Ethylhexylglycerin , Dehydroacetic Acid , Phenoxyethanol , Benzoic Acid
<ILN43523>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
40 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
125 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
125 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
Aveda's own pure-fume™ aroma with australian sandalwood and certified organic bergamot, palmarosa and other pure flower and plant essences.
Plant infused. Sustainability at heart.*
*Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. Pioneered 100% post-consumer recycled PET packaging in beauty.**Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
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