BEAUTY | MAY 22, 2019

How to keep your hair colour shiny and vibrant

Make your new shade last with product tips and tricks

You’ve just invested in a gorgeous new shade of Aveda hair colour at the salon. It’s a work of art, totally customised just for you, and you love it. You’ve been showing it off to friends and family and enjoying the depth, richness and shine. Here’s what we recommend to help keep your big investment looking fresh and fabulous.


Invest in some protection. To extend the vibrancy of your new colour, we recommend colour Conserve Shampoo and Conditioner. The shampoo gently cleanses without stripping your colour-treated hair and helps keep your colour looking vibrant longer. The conditioner smooths your hair cuticles, conditions, detangles and leaves your hair feeling silky, soft and shiny.


Wash your hair less frequently. Certain hair colours, like red, can be hard to maintain. To keep your colour from running down the drain, skip a shampoo once a week (or more, depending on your hair type) and extend your style with Shampure Dry Shampoo.


Turn down the heat. While a hot shower feels great, it isn’t necessarily so beneficial for your colour. Hot water can contribute to hair colour fading, so when you rinse your hair, turn the heat down to a lukewarm temperature.


Limit your fun in the sun. Summer sun can wreak havoc on your colour. If you’re enjoying the rays at the beach or the pool, be sure to throw Sun Care Protective Hair Veil in your beach bag. Spritz our lightweight, water-resistant UV defence mist all over your hair to help protect your hair from sun exposure to minimise damage and dryness.


Deep condition. This step is important, and it’s especially pivotal if you’ve lightened your hair. Make a date with a hair masque once a week. color Conserve Strengthening Treatment helps nourish and strengthen your colour-treated hair. If you need deeper repair, look no further than the Damage Remedy Intensive Restructuring Treatment, which leaves your hair feeling healthy, smooth and strong.


Refresh it with a gloss. If you want a boost between appointments, book an in-salon Shine Treatment to get glossy hair that lasts through 20 washes. You can add a hint of your shade, add warmth or coolness or opt for a clear gloss. It takes just 5 minutes to process and can easily be added on to your next hair cut appointment, or whenever you want to treat yourself to some salon TLC.


Ready to book? Visit for a salon near you.