Shop Antonia's curly hair essentials

NEW be curly advanced

"I'm a day two and three curly girl now."

ANTONIA GENTRY, ACTOR
Get curl and coil care made for real life.

Free be curly advanced™ duo

Your Gift

Free be curly
advanced curl enhancer cream 40ml
with all be curly advanced™ orders*

Mother’s Day

Mother’s Day

Great gifts for hair and body
Watch Antonia Gentry share her curl journey and what curly and coily hair represent to her.

"I don't feel like myself if I go too long without having my curly hair."

Antonia shares her curl journey and what curly and coily hair represent to her.

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NEW be curly advanced

Featured collections

New botanical repair™ bond-building flash treatment

New botanical repair
bond-building flash treatment

NEWS FLASH:
Build strength
in seconds.
Shop Nutriplenish Leave-in Conditioner

nutriplenish

Hydratre, nourish
and protect with
100% vegan nutrition.

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Love at first try ​

Love at first try

Try our NEW starter sets and receive up to $62 off when you purchase the full-size*

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

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Shop body, skin and hair

Discover 100% vegan products for whole body care.

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Rate. Review. Win!

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Give $20,
get $20 off

Refer a friend and you both will receive $20 off after first purchase
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