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"Aveda believes in conducting business in a manner that protects the Earth, |
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conserves resources and does not compromise the ability of future generations to sustain themselves." - Dominique Conseil, President |
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About Aveda
Aveda™, The Art and Science of Pure Flower and Plant Essence™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.
Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Headquartered in Blaine, MN, Aveda is available in Aveda stores and in nearly 7,000 professional salon and spas in 24 countries worldwide.
Beauty Is as Beauty Does
Empowered by its unique mission, we believe that authentic beauty works in harmony with the greater web of life. Learn more about our current campaign.
Empowered by its unique mission, we believe that authentic beauty works in harmony with the greater web of life. Learn more about our current campaign.
Renewable Energy
Aveda is the first beauty company manufacturing with 100% wind power. We have a bold commitment to wind energy: one hundred percent of the electrical usage at our corporate headquarters, distribution centre and primary manufacturing facility is now offset by wind energy purchases.
Aveda is the first beauty company manufacturing with 100% wind power. We have a bold commitment to wind energy: one hundred percent of the electrical usage at our corporate headquarters, distribution centre and primary manufacturing facility is now offset by wind energy purchases.
Responsible Packaging
Aveda's goal in packaging is to reduce its use of virgin materials and incorporate as much post-consumer recycled (PCR) content as possible. Each product is carefully reviewed to determine how to minimize the use of labeling and packaging inserts. In 2000, we challenged our packaging suppliers to increase the PCR content of its bottles to an unprecedented 80 percent PCR.
Aveda's goal in packaging is to reduce its use of virgin materials and incorporate as much post-consumer recycled (PCR) content as possible. Each product is carefully reviewed to determine how to minimize the use of labeling and packaging inserts. In 2000, we challenged our packaging suppliers to increase the PCR content of its bottles to an unprecedented 80 percent PCR.
Earth Month
Aveda raises awareness) - funds - for causes close to our hearts. Since our 1999 Earth Month Campaign, we've raised more than $14 million - and millions more in awareness - for environmental causes.
Aveda raises awareness) - funds - for causes close to our hearts. Since our 1999 Earth Month Campaign, we've raised more than $14 million - and millions more in awareness - for environmental causes.
Green Ingredients
Green ingredients at Aveda reflects our commitment to providing you with high performing plant-based products. We advance existing research and development practices in our industry - through our use of renewable, sustainable, or organic, plant-based ingredients and non-petroleum mineral ingredients in our products.
Green ingredients at Aveda reflects our commitment to providing you with high performing plant-based products. We advance existing research and development practices in our industry - through our use of renewable, sustainable, or organic, plant-based ingredients and non-petroleum mineral ingredients in our products.
Aveda Colour Harmony Award
The Aveda Colour Harmony Award honors creativity, technical skill, vision and the holistic connection between hair colour and make-up with work that best reflects current style directions and the spirit of Aveda. Australia's top ten finalist entries were judged anonymously by an international panel of judges including: Antoinette Beenders (Global Creative Director, Aveda), Rudy Miles (Global Educator Makeup, Aveda), Ian Michael Black (Technical Director, Aveda Academy, London), Allen Ruiz & Jackson Ruiz (NAHA Stylist of the Year 2007), Jo Mckay (Technical Educator Aveda Europe), Jenny Burns (Editor of Culture), Mick Luppino (Guest Judge) and Pauline Cairns (Education Director Aveda Europe). The winners of the 6th Australasian Colour Harmony Award for 2010 are Rebecca Sun (hair) & Chereine Waddell (makeup) of Luc Espace (NSW) - the winning image featured.
The Aveda Colour Harmony Award honors creativity, technical skill, vision and the holistic connection between hair colour and make-up with work that best reflects current style directions and the spirit of Aveda. Australia's top ten finalist entries were judged anonymously by an international panel of judges including: Antoinette Beenders (Global Creative Director, Aveda), Rudy Miles (Global Educator Makeup, Aveda), Ian Michael Black (Technical Director, Aveda Academy, London), Allen Ruiz & Jackson Ruiz (NAHA Stylist of the Year 2007), Jo Mckay (Technical Educator Aveda Europe), Jenny Burns (Editor of Culture), Mick Luppino (Guest Judge) and Pauline Cairns (Education Director Aveda Europe). The winners of the 6th Australasian Colour Harmony Award for 2010 are Rebecca Sun (hair) & Chereine Waddell (makeup) of Luc Espace (NSW) - the winning image featured.
