Whether you already have color treated hair or are looking to color your hair for the first time, maintaining hair strength and protecting against damage are common concerns. We caught up with Ian Michael Black, Aveda Global Artistic Director for Hair Color, to get his recommendations and tips for treating damaged hair. His first word of advice: Add the botanical repair™ system to your hair care routine.
Vegan and cruelty free, this 93% naturally derived* system helps strengthen hair to prevent future breakage and repairs damaged hair from the inside out. botanical repair™ is our revolutionary approach to the future of hair repair. “Strengthening the hair is the number one concern for consumers in many parts of the world. I’ve been amazed at how effective this product really is in preventing damage to the hair,” says Ian.
Ian explains that the guest’s typical concerns during hair coloring are around compromising the hair’s condition, strength and shine. With botanical repair™, all of these concerns are remedied.
Protecting color-treated hair
At Aveda, we use a range of essentially damage-free and 93% naturally derived* professional hair color products as botanical repair™ color treatment is the perfect addition to your next service.
This 10-minute** professional treatment uses plant-derived molecules to repair and protect color treated hair while building strength in every strand, leaving you with 5x stronger*** hair.