discover aveda



The art and science of pure flower and plant essences is the core of Aveda. Our beauty products are alive with the life force of plants, and contain pure essential oils. Our solutions are so powerful we call them Purescriptions™. While we specialise in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. Our professional network, nearly 7,000 salons and spas worldwide, shares our commitment. Ever since a hairdresser founded Aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life.

Aveda: connecting beauty, environment and well-being.



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mission

our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
5,000 Years of Results Our earliest roots lie in Ayurveda, the Indian healing tradition based on the knowledge of life and the interconnectedness of all things. It has proven, over 5,000 years, that treating the whole person leads to greater balance and well-being, so we consider the effects of our products not only on hair or skin, but on body, mind and emotion.

Our relationship with Ayurveda began in 1978, thanks to two renowned Ayurvedic physicians and scholars, Drs. Vinod and Kusum Upadhyay. Globally sought for their expertise in Ayurvedic medicine, pharmacology, botanical research and aromatherapy, they brought 1,000s of years of Vedic and Ayurvedic tradition to bear on Aveda's work. Their guidance first helped us identify botanical actives for our products, allowed us to pioneer “functional aromas”(with our Chakra™ Balancing Blends), and helped us launch innovative, powerful plant derived formulas such as Outer Peace™ Acne Relief skin care.


ayurvedic roots

Ayurveda is an ancient holistic system of healing that strives to create balance in body, mind and spirit. Ayurveda means “the science of life” and it has been central to Aveda since the very beginning, when we partnered with the Ayurvedic Doctors Vinod and Kusum Upadhyay*.

*Maharshi Bhardwaj Clinic and Research Centre in Haridwar, India.

In keeping with Ayurvedic principles—and because of our concern for the Earth—Aveda is committed to using organic ingredients. This has led to another Ayurvedic partnership—between Aveda and the Indian firm, Nisarga.

Nisarga—which means “nature” in Sanskrit—grows Ayurvedic herbs with organic agriculture. We have partnered with them to obtain organic turmeric and amla for use in some of our products.

Nisarga employs an environmentally friendly extraction method using CO2, which leaves no toxic residues and works at a lower temperature—yielding highly potent extracts.

Because of the company's concern about the dangers of chemical fertilizers and pesticides, Nisarga works to encourage farmers to convert to organic agriculture. They have held regular educational seminars for about 35,000 farmers over the years, convincing many to go organic. Nisarga pays the organic certification costs for the farmers they partner with and also provides educational support to help make the conversion successful.
heritage
Earth and Community Care Report
In 1989, we were the first privately held company to sign the CERES Principles (Coalition for Environmentally Responsible Economies). Today, we continue to strive to improve our practices and commit to publicly sharing our results.
2010 Report »
2008 Report »
Earth Month
Earth Day lasts a month at Aveda, and it's a celebration; for over 10 years, our salons, spas, stores and institutes have come together in April, raising money to protect our planet and its people. Our causes have varied, our goal has not: since 1999, we've raised more than $18 million.
visit the earth month page»
Renewable Energy
We're proud to be the first beauty company manufacturing with 100% certified wind power.** Our wind energy purchases offset 100% of the energy used by our primary manufacturing facility in Minnesota, our company headquarters and the Aveda Institute Minneapolis.
learn more »
Responsible
Packaging

With every package we develop, we're mindful of the need to reduce our environmental footprint. To do this, we minimise our packaging and maximise our use of recyclable and post-consumer recycled materials.
learn more »

* Bottles and jars. **Per a review of WWD Beauty Report International Top 100 Cosmetic Manufacturers' Corporate Websites in April 2007.
aveda and the
yawanawa

The yawanawa people, growers of the beautiful red-orange Brazilian urukum seeds, work as a community, toward growth and renewal with support from Aveda
learn more »
acting responsibly

we believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. We find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. We also believe that profit and environmental responsibility will increasingly work together as more industries find out that "nature works" for both sustainability and the bottom-line.
ingredients

our ingredient promise


At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.

Naturally Derived: We define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.

Our commitment to deliver high performance, botanically-based products that are kinder to the planet – which is good for all of us -- goes much deeper than our use of naturally derived ingredients.
learn more about aveda and green ingredients »
lokta bark paper from nepal
at the top of the world in the himalayas of nepal, things are changing for the better for many families, and the forests as well.
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babassu brings a better life
women have been gathering the nuts of the babassu tree in Maranhão, Brazil, for generations.
learn more »
rose and lavender from bulgaria
aveda's partnership with enio bonchev, a bulgarian rose and lavender oil distillery, ensures the romi people's fair treatment and compensation.
learn more »
ingredient sourcing

Journey with us—to trace Aveda's ingredients back to the farm or harvesting co-op. We call it Soil to Bottle℠, and we do it to ensure fair compensation throughout the process.

Aveda develops close working partnerships with certain communities and/or suppliers and seeks to use them as our primary source for specific ingredients. We frequently reference these relationships in our promotional materials. However, sometimes due to conditions beyond our control (e.g., drought, pests, and capacity limitations) these communities and/or suppliers are unable to meet our needs for an ingredient, including being unable to supply some or all of it. When such situations occur, Aveda uses additional suppliers to provide high-quality alternative sources until we are able to resume sourcing from the primary supplier.
sandalwood from western australia 
Sandalwood (Santalum spicatum) oil is a key ingredient found in many of Aveda’s own aroma blends, providing a rich, woody depth with polished smooth notes that create an air of complexity and mystery in many of our beloved skin, body and hair care products.
learn more »

ayurvedic roots of turmeric and amla
we get turmeric—known for its effectiveness in ayurveda—from the Indian firm nisarga (which means “nature” in sanskrit). our partnership with nisarga is helping them to convert more farmland to organic—which is better for the earth, the farmers—all of us.
learn more »
buriti from brazil
with oil from the tree of life.
learn more »
watch video »
get a boost from the acacia
sacred in ancient mesopotamia, the acacia tree is a centuries-old source of nourishment and beauty. our scientists discovered that the gum of the acacia tree is also a natural thickener, perfect for fine hair. aveda purchases acacia gum to help thicken and volumize fine hair.
learn more in our ingredient glossary »
argan from morocco
moroccan women are saving the argan tree from the encroaching desert. we help them determine their future, and protect the trees upon which they depend.
learn more »
cistus from spain
spanish cistus extract is essential to aveda—like the people who harvest this certified organic plant. our relationships with local andalucian village inhabitants have helped create an earth-friendly cistus practice.
learn more »
care in a nutshell


Our purchase of nangai oil for split end repair reflects our mission of caring for the Earth and those who call it home. It gives Melip and Mbonvor villagers on Malekula Island who gather the nangai nuts an additional source of income—and we funded water projects for them. We’re also nuts about how nangai oil helps repair split ends—and we think you will be, too.
protecting colour.
protecting ecosystems.
We consider the Earth in every decision we make, including purchases. The larch tree extract in colour conserveTM daily color protect is derived from larch trees harvested following certified sustainable forestry practices, which take into consideration the protection of the local ecosystem and its soil, water quality, wildlife habitat and tree regeneration. Effort are made to use as much of each tree as possible so it doesn't go top waste—and neither does your hair colour.
recycle caps with aveda
Our cap recylcing program helps extend the current boundaries of recycling and invites participation from all corners of our community. 
the end of animal testing
We never have, and never will conduct animal testing on our products, and we tirelessly promote alternative methods to end all animal testing in the beauty industry.
clean water for indian villages
Aveda learned that two villages near the organic farm that supplies organic turmeric to aveda experienced water shortages and contamination during the summer seasons. this led us to partner with global greengrants fund to help the communities address their water problems.
cupaçu
amazonian cupaçu
Step into the Amazon borderlands. Meet an association of farmers who converted from traditional agriculture to agroforestry. See how they’re helping revitalize farms and forests around Tomé Açu, Brazil with certified organic cupuaçu (koo-poo-AH-soo).
Split End Repair
want to help? here's how
A $15 Light the Way™ Candle purchase can make all the difference in the world to someone living without clean water. In 2014, Earth Month funds from Aveda Australia and its guests supported our nearest neighbour, Timor-Leste. With the help of WaterAid Australia, the lives of men, women and children living in rural Timor-Leste have been transformed with access to safe water and sanitation for the first time. Earth Month donations have positively impacted the district of Liquica and have ensured villagers no longer have to drink contaminated water and have access to private toilet facilities.

learn more about aveda earth month »
take action at home
an outpouring of water tips
Small changes can make a big difference. Find a tip that works for you and start saving water today.

Save electricity—and water
Runoff from conventional farming contains nutrients and pesticides that pollute the fresh water supplies into which they empty. In many places this is the largest source of water pollution. Organic farming is healthier for our water supply*.

Conserve Electricity
It takes about 2 gallons of fresh water to generate each kilowatt-hour of traditional electricity. So turn it off if you’re not using it!

Make meals meatless
Skip meat one day a week and save thousands of gallons of water! It takes up to 5,000 gallons of water to produce just one pound of meat.*


Brush better
Turn the water off when brushing your teeth. Save 4–10 gallons a day!


Fill up to cut down
Fill your washing machine and dishwasher before running them—to cut energy and water use. You can save even more by air-drying your clothes on a clothesline.


*Eating well: “6 Reasons to Eat Less Meat.”
http://www.eatingwell.com/food_news_
origins/green_sustainable/6_reasons_to_eat_less_meat
http://squidoo.com/kidswater
http://squidoo.com/kidswater


make a donation to protect clean water
You can support your local Earth Month Clean Water Partner efforts.  Click here to make a donation.
www.avedaearthmonth.org




visit an earth month leader salon
If Earth Month activities are close to your heart you might want to find a salon that shares your values. Simply click find a location; enter your post code and state and check EM for Earth Month Leader. We’ll find the name of an Earth Month Leader salon near you.  What a beautiful way to help.
connect with your local earth month clean water partners
Interested in learning more about clean water issues in your area? Find your local Earth Month Partner organization and stay involved all year. To see a map of projects supported by local partners
Click here
Purchase a limited edition light the way™ candle
100% of the $15.00 purchase price (based on suggested retail price) protects clean water around the world. Buy yours online
earth month 2015